The mobile browsing market has grown significantly over the past ten years, now representing 72% of all minutes spent online, both in-app and on mobile web browsers. This was not represented in the user behaviour of the MemberWise community, the majority of its users accessing the community via a desktop. Mobile, therefore, represents a huge area for future member value to be delivered, and MemberWise wanted to be able to showcase this value via a best-of-breed community app. As an ongoing partner of MemberWise, Cantarus offered to build the app on the MemConnect platform.